Shouldn’t journalistic ethics apply to bloggers? Specifically, shouldn’t bloggers refuse to accept perks from companies, organizations, and power brokers they write about? This could apply to all social media influencers too. Some people believe that if an influencer or blogger has put all the work in to grow their following, they should be able to receive some sort of repayment. Whilst that’s true, Instagram influencers can always use apps like socialfollow to help them grow their following. Once they have a big following, they can then receive some brand deals. I’m a newbie in the blogging world so I don’t really know enough yet, but I believe that any blogger or influencer who seeks credibility and independence must accept this standard, even if you were to start a blog on WordPress and believe yourself to not rack up much traffic in the foreseeable future.
The issue came up specifically when I attended the First International Jewish Bloggers Convention last Wednesday here in Jerusalem. The convention was organized by Nefesh B’Nefesh, which promotes aliya from Western countries. I’m all in favor of aliya, and Nefesh B’Nefesh does fine work, even if its close association with Binyamin Netanyahu—the convention’s keynote speaker—and other figures on the Israeli right is not to my taste.
To kick off the convention, Nefesh B’Nefesh flew a number of Israel-based Jewish bloggers to the U.S. so that they could accompany a planeload of new immigrants on their move to their new country. At least some of the bloggers were given business class seats. They were also given complete freedom to write whatever they wished about what they saw and heard—it could hardly have been otherwise given the nature of the blog medium.
So what’s the problem? If Nefesh B’Nefesh is a laudable outfit, and if it gave the beneficiaries of its largesse complete freedom, what could be wrong?