The center two pages of today’s The Marker, Ha’aretz’s economic section, are covered by an ad with the large headline “Win-Win.” It’s for a firm called Sunday, based in Israel as far as I can glean from its website. Sunday is making an offer to anyone with 2,000 square meters of roof space (21,500 square feet in archaic U.S. measurements) or 5,000 square feet of available land: It will turn that space into a solar energy facility, then pay the owner a set fee or a share of the profits on the energy produced.
Sunday is saying: You own a big office in Tel Aviv or factory in Haifa? We’ll turn the wasted sunlight heating up your roof into power and pay you for it. I’m not endorsing any company, but on the face of it, this sounds like a good deal for all concerned, including Israel, which can buy fewer fossil fuels to produce electricity, and the planet, which gets less carbon in its atmosphere.